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Yet on Thursday, the modern day
representatives of the movement he spawned in the 1890s were at the Taj Mahal
hotel in Mumbai, lecturing the board of directors of the $43-billion PepsiCo on
how to achieve 99.99% accuracy while delivering 200,000 lunch boxes to the
city’s office goers every day.
Mumbai’s dabbawalas, whose
monthly take home salary of around $80 is arguably less than what an average
American spends on Pepsi a month, may have taught a thing or two in Six Sigma
process efficiency and supply chain management to the 11-member PepsiCo board,
among them Novartis AG chairman & CEO Daniel Vasella and Colgate-Palmolive
president & CEO Ian M Cook.
The presentation was the brainchild
of the New York-based company’s India-born global chairman and CEO Indra
Nooyi, who wanted to the showcase “the glory of India and its issues so
that the board members could propose solutions”.
After the
dabbawals was Ratan Tata, with his talk on exploiting bottom-of-the-pyramid
opportunities and with his most powerful slide: The $2000 Nano. The
world’s cheapest car was on display for the PepsiCo board, which held its
board meeting in Mumbai, the second time ever it has done so outside the
US.
PepsiCo now counts India among its top three global markets and
classifies it as a “region”, which enables faster decisions and
greater resource allocation.
Azim Premji, who converted a vegetable
oil company into India's third largest and a globally known IT services company,
addressed the board on the values and cultural changes that his company and the
larger technology sector had brought about in India.
Premji, whose
group’s FMCG arm recently bought the 200-year-old UK brand Yardley,
detailed lessons that can be learn from the Wipro story.
It was not
just all about business. Nooyi’s vision was to give her colleagues an
'India immersion programme’, a blend of culture, politics, economy, growth
prospects and insights into India.
How politics affects business was
dwelt upon by eminent historian and author Ramachandra Guha who drew examples
from his ‘India After Gandhi’ to show how the Indian democracy has
been a great success.
PepsiCo, which set up shop in India two decades
ago, is partaking this success. Its Indian business posted a record 50% volume
growth in the July-September quarter - the highest among all its markets. In
January this year, it integrated beverages and snacks businesses in the country
under a common leadership, in line with Ms Nooyi's 'power of one' strategy
followed in many world markets.
The company has already announced
investments of Rs 1,000 crore ($220 million) in its beverages business this
calendar to step up manufacturing capacity, market infrastructure, supply chain,
product innovations and research & development. The investment, PepsiCo
India's biggest in a single year in the beverages arm, is part of the company's
$500-million investment allocated for India over three years. It has 41 bottling
plants in the country.
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