Paris: Generali France, the second largest general insurer in France
and a main foreign subsidiary of the Generali Group, has unveiled a new
life insurance application for iPhone created and implemented with the
help of Accenture.
The new application will be available in the beginning of 2010, and
will provide Generali France's network of financial advisors real time
access through their mobile device to their client portfolio as well as
detailed information for each client account, including savings,
payment history, investment portfolios and the financial performance of
each fund in which savings are invested.
A 'business-to-consumer' version will also be made available for the
Generali France's client network of financial advisors and for the
direct clients of its internet subsidiary, who will have direct access
to their own accounts.
Accenture assisted Generali France in defining the targeted audience
for the application, the business needs, the 'must-have'
functionalities that would benefit end users, and the required IT
architecture. Accenture also designed the application's user friendly
screen interfaces.
"Following an Accenture workshop on how changes in consumer behavior
are driven by the increased usage of smartphones, we decided to work
with the company to develop concrete business applications for our life
insurance operations," said Stephane Dedeyan, a member of the board of
management of Generali France.
"This new application for iPhone will be particularly helpful to our
financial advisers, who are looking for innovative ways to stay close
to their clients, as well as to our clients who will be able to
directly access their account in a user-friendly way," added Dedeyan.
"By implementing one of the first life insurance applications for
iPhone and providing financial advisers and clients with an easy to use
application that enables them to access the information they need, no
matter where they are, Generali France is demonstrating its ability to
innovate and take advantage of the increased use of smartphones to give
customers a distinctly different customer experience," said Khalid
Lahraoui, Senior Executive, Accenture Financial Services.
The application will be enhanced with new features such as news alerts
and a savings simulator. A property and casualty version which would
enable Generali France's clients to manage their claims to settlement,
is being studied by the insurer.
